The impact of corporate social responsibility on employee motivation

In Hong Kong and China, a few research studies have focused on corporate social responsibility (CSR) and human resources management, and especially on the relationship between CSR and employee motivation. This qualitative study explored the impacts of CSR on employee motivation for manufacturers with plants based in Guangdong Province, China. A total of 24 in-person interviews were conducted with 8 manufacturers using a semi-structured interview approach to examine the relationship between CSR and employee motivation and how CSR correlates with organisational effectiveness. The collected data was analysed through Nvivo to examine the data effectively. The study provided useful information for the field of CSR and employee motivation. Findings of the study reveal the CSR theory developed in the manufacturing industry in Hong Kong and China, where the manufacturing industry is the main initiator of CSR in China, motivates employees by using CSR initiatives and how to improve CSR initiatives based on the environment in China.