The effect of employee’s perception of corporate social responsibility (CSR) on leader–member exchange, job satisfaction, organisational commitment, and job behaviour in China

The engagement of companies in social responsibility aspects enhances both staff's job attitude and working behaviour. The research explores the association of characteristics of the influence of the corporate social responsibility (CSR) perception on staff work attitude which is parameterized by leader member exchange, job satisfaction, commitment, and behaviour. By using the questionnaire-based methodology with the self-developed research instrument targeting managerial staff in the manufacturing industries of China, a total of 208 valid responses is received. Analysis is performed using multivariate techniques. The study has two findings. First, the result indicates that CSR perception positively affects work attitude and job related behavioural conduct. Positive perception toward the company will result in the alignment of the vision of the company and the individual in contributing to society occurs, whereas related engagement is converted to the regulation of the behavioural conduct of the staff. Consequently, the staff will attain a certain level of service requirement that can enhance overall productivity of the company. Second, the result confirmed that the work attitudes mediate the relationship between CSR perception and staff behaviour. The paper provides recommendation to the management relating to obtain the optimal effect of CSR perception. Finally, this study is intended to provide a good starting point in the investigation of the interaction between CSR perception and the behavioural conduct of the staff, and further studies can be conducted to expand understanding of the importance of CSR perception in enhancing overall productivity.