Exploring the ability of Hong Kong private hospitals to attract and retain medical travellers from China

Adoption of relationship marketing strategies is seen to be effective for medical service providers to attract and retain medical travellers, and potentially seen as the right strategy for the private hospitals in Hong Kong interested in attracting medical travellers from China to use their services, and in retaining them as repeat customers. This dissertation sets out to understand the ability of the Hong Kong private hospitals to attract and retain Chinese medical travellers, through the adoption of relationship marketing orientation (RMO).