Wine and Modernity in the Transylvanian Saxon Imagination (1860-1930)

Transylvanian Saxon writings on wine and viniculture provide unusually informative insights as to the small East European community’s responses to the impacts of modernization: loss of corporate privileges, minority status in first Habsburg Hungary and after the First World War, Romania, and increasing integration into a global economy. Transylvanian Saxons imbued wine with symbolic functions beyond its dietary or economic importance; viniculture and wine embodied Saxon aspirations and fears for the future. While ethnographers invoked the traditions embodied in wine to shore up Saxon status within Transylvania, economists extolled viniculture as an industry capable of modernization and a secure financial future for the community. Conversely, Saxon abstinence campaigners identified wine as the root of the Saxons’ decline, and hoped to build a better future through its abolition. Through its symbolic roles, wine and viniculture reveal the potentials and limitations the Transylvanian Saxon community faced in confronting modernization.