The human mind and the behavior it generates are relevant to everything that is important: psychologyis more crucial than ever before (editorial)

Psychology as the study of the human mind and the behavior it generates has always been of great interest. Today, however, it receives an entirely new aspect as scholars from other fields - and even industry and economy-affiliated people - have realized that whatever issue one talks about, humans are obviously engaged, and it is their brains that control what they say and determine what they do. The mind resides in the brain, and the brain produces the behavior that psychology aims to understand. Inevitably, psychology becomes the absolute go to study and it is now even more attractive as it accommodates biology, specifically neuroscience, to complete the understanding of the mind with an evolutionary perspective, and to tap into the unconscious via objective technology that allows us to watch the brain at work. The brain knows more than it admits to consciousness and today we have access to this knowledge, which enables us to predict human behavior better than ever before. To understand and foresee human action becomes the most important endeavor for human mankind and modern psychology is best equipped, with the right tool boxes, to perform the cutting-edge science that is needed to achieve that goal.