Measuring the consumer livestreaming experience: Scale development and validation

journal contribution

posted on 2025-06-26, 13:03 authored by Hamed Azad MoghddamHamed Azad Moghddam, Gary Mortimer

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Journal title

Journal of Retailing and Consumer Services

Volume

87

Pagination

104395-104395

Article number

104395

Publisher

Elsevier BV

Language

en, English

College/Research Centre

College of Human and Social Futures

School

Newcastle Business School

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