Journalists on journalism: print journalists' discussion of their creative process

Print journalism, particularly hard news, is a form of writing that is seldom thought of as a creative practice. This situation may result from the idea that the cultural and social structures within which journalists work are often seen as constraints on their professional practice. Despite this common understanding, if a rationalist approach to creativity is used, it can be demonstrated that the structures of journalism practice and the knowledge of these structures not only constrain but also enable journalists to produce their work. Using the systems model of creativity developed by Mihaly Csikszentmihalyi, this paper provides evidence that by investigating print journalism within a rationalist framework, print journalists of any genre can be seen to be producers of creative cultural texts. Analysis of the literature demonstrates that by marrying theories and definitions from creativity research with literature from the domain of print journalism, creativity can be identified within the print journalism domain. Analysis of semi-structured interviews conducted with print journalists in Australia and observation carried out in Australian newsrooms demonstrates that journalists are very aware of the devices used, and the requirements of the field, to produce texts in their professional practice that are novel and appropriate, or creative.