Introducing the 'tee' change marketing: management and planning implications

Mobility, housing and population movements have long been a concern of planners, demographers and geographers alike. More recently, focus has turned to the phenomenon known as the 'sea' and/or 'tree change' with various studies voicing concern about the implications involved in these types of movements to coastal and regional locations, as well as for the nation as a whole. Of equal concern, but currently under-researched,is the increasing growth of residential golf course developments as an alternate option for retirees, empty-nesters, or simply those seeking resort-style living arrangements. This type of development represents another aspect of exclusive residential development occurring not only on suburban fringes, but also in coastal and hinterland locations. Through a review of current literature, this paper considers the forces driving this type of development. It also questions whether there are any benefits to be gained by allowing these types of developments to go ahead, and considers what implications might exist for future management and planning practice.