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Enhancing phygital customer experience through generative AI: a social listening method for strategic retail decision-making

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posted on 2025-07-30, 00:52 authored by Zahra Dahish, Shah J Miah, Ameet Pramod PanditAmeet Pramod Pandit, Sanjit K Roy
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Related Materials

  1. 1.
    DOI - Is published in https://doi.org/10.1080/0965254x.2025.2540267
  2. 2.
    ISSN - Is version of 0965-254X (Journal of Strategic Marketing)
  3. 3.
    URL - Is published in Published Version of Record
  4. 4.
    EISSN - Is version of 1466-4488 (Journal of Strategic Marketing)

Journal title

Journal of Strategic Marketing

Pagination

1-21

Publisher

Informa UK Limited

Language

  • en, English

College/Research Centre

College of Human and Social Futures

School

Newcastle Business School

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