Breakfast consumption habits of Australian men participating in the "Typical Aussie Bloke" study

Background: Breakfast is often regarded as "the most important meal of the day" but there is limited reporting of the foods/beverages currently constituting a typical breakfast. This study investigated current breakfast habits of Australian men. Methods: Men aged 18-44y were recruited from metropolitan and regional NSW Australia and completed an online survey investigating breakfast consumption habits and other lifestyle parameters including demographic characteristics and waking habits. Results: 112 men participated. Most (83.5%) ate breakfast ≥5 times/week and consumed this meal before 8am (84.0%). Breakfast for habitual breakfast eaters consisted of one or more of the following foods or beverages eaten =5 times/week: breakfast cereal (50.0%), milk for cereal (51.1%), fruit (28.7%), toast (13.8%), spreads (11.7%), yogurt (12.8%), and/or coffee (40.4%). Breakfast may also include the following foods 1-4 times/week: eggs (58.5%), bacon (30.9%), juice (19.1%), and/or tea (17.0%). Conclusion: A majority of Australian men younger than 45years old were found to eat breakfast most days of the week. Cereal, milk and fruit were the most common foods consumed for breakfast. Breakfast is considered to be an important meal among health professionals and we found a majority of Australian men do eat breakfast regularly. Approximately half of the young men in the study reported consuming cereal and milk for breakfast most of the time, a breakfast option that is linked to higher daily wholegrain, fibre and micro-nutrient intakes.