A scoping review on consumer behaviour related to wine and health

Background: Understanding how people perceive and value health aspects of wine may help to promote sustainable consumer behaviour and the development of healthier wine products. Scope and approach: In this scoping review a structured overview of the literature published since 2012 about consumer behaviour related to wine and health, is provided. A systematic search of ten databases resulted in 671 records for the title and abstract screening, with 170 relevant articles assessed for eligibility through full-text screening. Studies were included if they addressed topics related to wine and health and had a consumer perception or behaviour aspect. Key findings and Conclusions: Fifty-two records met the inclusion criteria and provided information about one or more of the following five topics; perceived health impact of wine (n = 17), perceptions of moderate wine consumption (n = 6), the role of health in wine consumption decision-making (n = 15), perceptions and behaviour related to wine labelling (n = 8), and perceptions and behaviour related to wine innovations. The latter topic related to wine innovations was subdivided into wines with sustainability or potential health-enhancing characteristics (n = 17) and wines with reduced alcohol content (n = 9). The findings are summarised narratively per topic, and an overview table is provided. Findings on cross-cultural differences are discussed in an additional section. The review provides a comprehensive overview on the current state of published research concerning consumer perceptions of wine and health and provides a practical overview for different stakeholders, including researchers, policymakers and industry. Moreover, it highlights areas of intense research interest and needs for further investigation.