Investigating a global tertiary curriculum through concepts of eastern and western creativity

The effect of media globalisation and the diminishing differences between Easter and Western concepts of creativity are challenging the delivery of screen production curricula, which have traditionally catered to specific local or national film and television industries. A content analysis of student videos examined Australian and Singapore samples produced in the Bachelor of Communication program delivered in both locations. The findings confirm that tertiary education and media practices are increasingly influences by global economies, and previous concepts of eastern and western creativity are changing. The research investigates how academics can better understand the point of separation between global and local screen culture to improve the delivery of a global curriculum which prepares graduates for an international film and television industry.