Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions

Major large-scale events, such as the Olympics and Ashes cricket series, attract tourists, resulting in increased consumer spending on accommodation, food and recreational activities. Formalised, fan-group event-tourism organisations - e.g. The Barmy Army and The Fanatics - play an increasingly visible role in organising fan-group travel to major sporting events around the world. However, a lack of understanding exists regarding attitudes and motivations to engage in group-oriented, event-based travel behaviour. A theoretical framework is presented that posits travel motivation, enduring involvement, fan identity and destination-image as significant factors influencing group-oriented, event-based travel intentions. Propositions to guide future research are also presented.