Behavioral economics perspective in exploring the decision making of industrialised building systems in Malaysia

The adoption of modern building technology is playing an increasing vital role in the development of construction industry. Therefore, the proliferation of Industrialized Building System (IBS) technology adoption by construction industry has made the study of existing technology adoption theories and decision making models in IBS setting increasingly important. The intention of this paper is to determine the influence of behavioral factors on IBS decision making as perceived by IBS supply chain members in Malaysia. This paper proposes conceptual and theoretical frameworks by investigating the influences of behavioral factors on the decision making of IBS technology adoption. This paper starts with a description of decision making nature as a development towards a grasp of decision making as a process in which a decision maker interacts in the formation of a final choice based on behavioral economics perspectives, particularly with reference to IBS decision making in the Malaysian construction industry. The paper ends with the implications of this conception for behavioral factors influences in IBS decision making.