Australia and changes in Western media

Over the last twenty years, media workers in the West have been faced with changes in the way content is produced and consumed. Changes in technology, digitisation of content and convergence have played a part in a transforming media landscape. Skills that are required to work in different jobs in the media have blurred with reporters now expected, in many organisations, to be the reporter / photographer / web content curator while other cultural producers, such as musicians, have the technology and know-how to produce using personal software and equipment.