My Jack (poster)

The invention of lithography made possible printing in several brilliant colours and led to the foundation of many large poster-printing firms and the golden age of the British theatrical poster from the 1880s to the First War. The pictorial poster was much more striking for public display than the typographical poster, and outdoor advertising - the posters came in several sizes - became much more important. The poster for My Jack is like most theatrical posters of its kind in that it is for a touring company. The play by Landeck, a nautical melodrama which still survived as part of the Surrey theatre's repertoire was first performed there on September 9, 1889.